Aparna Saxena, a former finance professional, impressed the Sharks with her entrepreneurial venture Antinorm born with a mission to ‘un-complicate beauty’

Aparna Saxena, a former finance professional, impressed the Sharks with her entrepreneurial venture Antinorm born with a mission to ‘un-complicate beauty’

With a Master’s degree in Accounting & Finance from Binghamton University School of Management,  Saxena built Antinorm  with a core philosophy which is ‘Build obsessively around the real problem, and push the boundaries of product formulation to add in features that meaningfully expand the solution and make it utility-centric.’

With a Master’s degree in Accounting & Finance from Binghamton University School of Management,  Saxena built Antinorm  with a core philosophy which is ‘Build obsessively around the real problem, and push the boundaries of product formulation to add in features that meaningfully expand the solution and make it utility-centric.’

Prior to starting Antinorm in October 2024, Saxena has worked in CircleUp, Finaxar, Good Capital in various roles

Prior to starting Antinorm in October 2024, Saxena has worked in CircleUp, Finaxar, Good Capital in various roles

Antinorm promises to give ‘instant results, are multi-functional, made for Indian climate and are utility focused’

Antinorm promises to give ‘instant results, are multi-functional, made for Indian climate and are utility focused’

Its Shower In Seconds product claims that ‘ one genius spray cleanses, freshens, moisturizes, and protects—even your most sensitive bits.’

Its Shower In Seconds product claims that ‘ one genius spray cleanses, freshens, moisturizes, and protects—even your most sensitive bits.’

Its Hair & Everywhere product is a ‘long lasting, essential oil powered scents both for hair and body, minus the alcohol burn’

Its Hair & Everywhere product is a ‘long lasting, essential oil powered scents both for hair and body, minus the alcohol burn’

The Facial In A Flush claims to be a ‘multitasking formula cleanses like a face wash, polishes like a scrub, brightens like a serum, and hydrates like a lightweight moisturizer, all in one’

The Facial In A Flush claims to be a ‘multitasking formula cleanses like a face wash, polishes like a scrub, brightens like a serum, and hydrates like a lightweight moisturizer, all in one’

Bye Bye Blow Dry is claimed as ‘a cheat code to salon style hair without picking up a single tool’ and is a ‘leave-in cream hydrates like a mask, tames like a styling gel, and shines like a finishing serum, all in one smooth swipe

Bye Bye Blow Dry is claimed as ‘a cheat code to salon style hair without picking up a single tool’ and is a ‘leave-in cream hydrates like a mask, tames like a styling gel, and shines like a finishing serum, all in one smooth swipe

Its Fuller Without Filler claims to provide ‘hydration, colour, protection, or plumpness in one swipe’ to the lips

Its Fuller Without Filler claims to provide ‘hydration, colour, protection, or plumpness in one swipe’ to the lips

The High & Dry which is a dry shampoo product claims to revive greasy roots, adds clean volume, and resets your hair instantly without a single drop of water

The High & Dry which is a dry shampoo product claims to revive greasy roots, adds clean volume, and resets your hair instantly without a single drop of water

Northeast Now

www.nenow.in

Read More

Click Here