Marketing analyst Sanjay Arora reveals why Melody chocolate has been surviving in the market for 43 years and has now only gained momentum in its sales after it was glorified by Prime Ministers Narendra Modi and Giorgia Meloni

Marketing analyst Sanjay Arora reveals why Melody chocolate has been surviving in the market for 43 years and has now only gained momentum in its sales after it was glorified by Prime Ministers Narendra Modi and Giorgia Meloni

In a video on Instagram, Arora explained the global phenomenon that Modi and Meloni, popularly called ‘Melodi’ made for the good old Melody chocolate of Parle Industries

In a video on Instagram, Arora explained the global phenomenon that Modi and Meloni, popularly called ‘Melodi’ made for the good old Melody chocolate of Parle Industries

This chocolate, famously known for its irresistible layer of caramel on the outside and a delightful chocolate filling inside, got sold out on almost every e-commerce site like Instamart, Amazon, Blinkit, Zepto within hours

This chocolate, famously known for its irresistible layer of caramel on the outside and a delightful chocolate filling inside, got sold out on almost every e-commerce site like Instamart, Amazon, Blinkit, Zepto within hours

Moreover, Modi and Meloni’s praise for Melody chocolate also got a wrong company’s stock hit the upper circuit

Moreover, Modi and Meloni’s praise for Melody chocolate also got a wrong company’s stock hit the upper circuit

This same candy which is given out as a change by kirana walas was advertised when it first came out in the market with the line ‘Melody Khao Khud Jaan Jao’

This same candy which is given out as a change by kirana walas was advertised when it first came out in the market with the line ‘Melody Khao Khud Jaan Jao’

A copywriter Sulekha Bajpai, who worked in the Everest Industries, while analyzing the product in the reception area of Parle Industries came up with the question  "Melody ke andar itni chocolate kaise bhari batao?," and she herself came up with the reply ‘Melody Khao Khud Jaan Jao’

A copywriter Sulekha Bajpai, who worked in the Everest Industries, while analyzing the product in the reception area of Parle Industries came up with the question  "Melody ke andar itni chocolate kaise bhari batao?," and she herself came up with the reply ‘Melody Khao Khud Jaan Jao’

She later went on to create a very chocolately advertising trap with the question and a non-answerable line “Melody itni chocolaty kyun hai? Melody khao, khud jaan jao!”

She later went on to create a very chocolately advertising trap with the question and a non-answerable line “Melody itni chocolaty kyun hai? Melody khao, khud jaan jao!”

This line made billions of people desperate to taste Melody chocolate and guess what the product was all about

This line made billions of people desperate to taste Melody chocolate and guess what the product was all about

According to Arora, it was ‘a question so powerful that generations of Indians repeated it, remembered it, and eventually bought the answer. The Modi–Meloni moment may have reignited the conversation, but the real genius was building a brand that people were still talking about four decades later.’

According to Arora, it was ‘a question so powerful that generations of Indians repeated it, remembered it, and eventually bought the answer. The Modi–Meloni moment may have reignited the conversation, but the real genius was building a brand that people were still talking about four decades later.’

This tagline has echoed decades easily and is a proof of how creativity can bring a massive global change that can continue unperturbed by history

This tagline has echoed decades easily and is a proof of how creativity can bring a massive global change that can continue unperturbed by history

Northeast Now

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