A mother and son duo from Assam - Bonti Gogoi Sonowal & Drutiman Sonowal- is changing the face of organic beauty industry with their beauty products curated from local produce

A mother and son duo from Assam - Bonti Gogoi Sonowal & Drutiman Sonowal- is changing the face of organic beauty industry with their beauty products curated from local produce

The duo are the founders of Abeg Lifestyle, a homegrown natural skincare and wellness brand

The duo are the founders of Abeg Lifestyle, a homegrown natural skincare and wellness brand

Bonti, who once saw how soap was made using an online video, soon became self-reliant by learning to create beauty products of her own right from fresh ingredients from the home garden

Bonti, who once saw how soap was made using an online video, soon became self-reliant by learning to create beauty products of her own right from fresh ingredients from the home garden

The Joha rice soap is the bestseller of the brand

The Joha rice soap is the bestseller of the brand

The lifestyle brand also manufactures varieties of soaps from natural ingredients like neem, tulsi, wild turmeric, raw kitchen turmeric, sun-dried hibiscus, curry leaf

The lifestyle brand also manufactures varieties of soaps from natural ingredients like neem, tulsi, wild turmeric, raw kitchen turmeric, sun-dried hibiscus, curry leaf

The brand also create skincare tonics like Mah Halodi Ritual powder, handmade with pure turmeric and black gram

The brand also create skincare tonics like Mah Halodi Ritual powder, handmade with pure turmeric and black gram

The wellness brand takes its name from the Assamese word ‘Abeg’ which means emotion or deep feeling

The wellness brand takes its name from the Assamese word ‘Abeg’ which means emotion or deep feeling

However, according to the founders, this name signify the depth of longing of a mother’s heart holding intention, care and a dream

However, according to the founders, this name signify the depth of longing of a mother’s heart holding intention, care and a dream

Their products are also packed with eco-friendly packaging materials

Their products are also packed with eco-friendly packaging materials

The price of their products starts from Rs. 150 onwards and can be ordered from https://www.abeglifestyle.com/

The price of their products starts from Rs. 150 onwards and can be ordered from https://www.abeglifestyle.com/

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