Manipur Governor Dr Najma Heptulla on Saturday launched 150 New Craft Souvenirs of Manipur designed under Mission for Economic Empowerment of Traditional Artisans & Craftsmen (MEETAC) at Darbar Hall, Raj Bhavan in Imphal.

Addressing the gathering, the Governor said the launching of the โ€˜Innovative Craft Souvenirs of Manipurโ€™, Craft Map of Manipur and MEETAC website will help the artisans and craftsmen to expand their existing range of products by utilizing local resources and skills.

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โ€œIt will be instrumental in creating a brand for Manipur and in turn for MEETAC, under whose name these Souvenirs would be marketed,โ€ she said.

โ€œThere is no match for the rich arts and culture of the state and is yet to get its due recognition in the global scenario,โ€ the governor added.

โ€œThey have set a benchmark of quality and excellence that is quintessentially Indian,โ€ the Governor added.

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โ€œThe skills of our artisans are living symbols of self-reliance and exemplify our heritage of creativity, aesthetics and craftsmanship,โ€ she further added.

โ€œAs a highly decentralized activity, the handicrafts and handloom industry of Manipur is a shining example of using local resources and skills,โ€ she added.

The Governor further added said the handicraft and handloom sector in Manipur is unorganized.

โ€œThe market potential of Manipurโ€™s crafts has not been tapped properly, particularly outside the State,โ€ the Governor said.

โ€œUnder the expert guidance of National Institute of Design (NID), Ahmedabad, MEETAC has developed a new chain of Craft Souvenirs of Manipur,โ€ she infomred.

โ€œAbout 150 new souvenir designs for 7 (seven) traditional crafts have been developed by different artists from Manipurโ€˜s various districts,โ€ the Governor further said.

She further said the local artists would get up-to-date information about new market trends and initiatives of MEETAC from the website.