Guwahati: Bars, restaurants and other on-shop liquor establishments in Assam will once again be allowed to sell liquor in 180 ml and 375 ml bottles, following a decision by the state excise department.
Excise Minister Atul Bora announced the decision after chairing a review meeting of the department at Kar Bhawan in Guwahati. The move follows demands from licensed liquor traders, who had raised concerns over business losses after the smaller bottle sizes were discontinued.
The reintroduction of the two bottle sizes is aimed at enabling on-shop licence holders to meet customer demand. The department also expects the measure to increase state excise revenue.
During the meeting, Bora held separate discussions with senior and junior excise officials and directed them to adopt a zero-tolerance approach towards the sale and distribution of illegal and illicitly brewed liquor.
He also instructed officials to maintain strict surveillance along Assam’s inter-state borders to check the illegal transportation of liquor and prevent revenue loss from unlawful trade.
The meeting also reviewed plans for the commercial production, marketing and promotion of indigenous liquor, described as “heritage liquor”, associated with the traditions and culture of Assam’s indigenous tribal communities. The initiative seeks to expand the market for such products, including internationally.
Bora also called for greater transparency in the department’s revenue collection system through online mechanisms. Officials were directed to conduct regular enforcement drives to prevent revenue leakage from illegal liquor trade.
The Minister also heard concerns raised by licensed liquor traders and said measures would be taken to ensure a secure operating environment for businesses complying with the law.
Bora said the review was aimed at curbing irregularities and illegal transportation while improving the functioning of the excise department.