In the past few years, the beauty world has seen a big change skincare is becoming more popular than makeup, especially among young people.
Instead of buying lots of foundation, concealer, and contour kits, more people are now choosing face washes, moisturizers, sunscreens, and serums. This shows how younger generations are focusing more on self-care, being real, and understanding their skin better.
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Today’s youth are well-informed, thanks to social media platforms like TikTok, Instagram, and YouTube. Many skincare influencers and experts share helpful tips and talk about what ingredients are good or bad for the skin. This has encouraged people to take care of their skin from the inside out, instead of just hiding skin problems with makeup.
Wellness and mental health are also important reasons behind this trend. For many, skincare isn’t just about looking good—it’s about feeling good. It has become a calming daily routine. Unlike makeup, which is often used to hide blemishes, skincare helps people accept and heal their skin.
This fits perfectly with the mindset of Gen Z and millennials, who are moving away from unrealistic beauty standards and embracing natural looks.
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The COVID-19 pandemic also played a role. With people staying home more, the use of makeup went down. At the same time, wearing masks and spending hours in front of screens caused skin issues like acne and dryness. This led more people to focus on skincare. In response, many beauty brands introduced simple, easy-to-use skincare products that became very popular.
Recent market studies show that skincare is now growing faster in sales than makeup. Many top beauty brands have started offering more skincare products, showing how important skincare has become in the beauty world.
This change proves that today’s young adults care more about having healthy, glowing skin than covering it up. Skincare is now seen as a symbol of confidence, care, and modern beauty.
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