Dimapur: The Nagaland government is in the process of developing the live entertainment economy framework as a potential driver of economic growth and livelihood generation in the state.
A meeting to discuss the development of the live entertainment economy was held at the directorate of information & public relations (DIPR) in Kohima on Tuesday.
LiveNow has been appointed as consultants for the development of the live entertainment economy framework for the state. With more than a decade long experience, LiveNow has demonstrated expertise in developing sustainable models for the growth of the live entertainment sector and is well positioned to assist the state in formulating a strategic framework tailored to Nagaland’s unique cultural and economic context.
Chairing the meeting, secretary, DIPR, Orenthung Lotha emphasised the need to recognise live entertainment not merely as an avenue for cultural expression and recreation, but as a viable economic sector capable of generating revenue, creating employment and stimulating allied industries.
Lotha particularly stressed the need to monetise events in the state and develop mechanisms through which large-scale events can generate sustainable economic returns for local stakeholders as well as contribute to the state’s economy.
He observed that Nagaland already possesses considerable strengths in terms of its rich cultural heritage, musical talent, creative community and enthusiastic youth, which could provide a strong foundation for developing a robust live entertainment ecosystem.
Director, LiveNow, Atsunglir Jamir gave a detailed presentation outlining the initial study, research findings and observations to be undertaken toward understanding the existing landscape and potential of the live entertainment sector in Nagaland.
He also highlighted the sector’s significant potential to become an important contributor to the state’s economy.
Jamir also outlined the key short-term objectives identified by the LiveNow team. These include positioning Nagaland as an entertainment hub in the Northeast, attracting major national and international events to the state, and building “Nagaland Live” as a distinctive and recognizable brand that can represent the state’s growing live entertainment ecosystem.
Director, DIPR, Dzüvinuo Theünuo expressed happiness for appointing the LiveNow for the development of the live entertainment economy framework.